A-Z Guide on Running Effective Facebook Livestream Ads

Livestreaming on Facebook has become an extremely effective trend for reaching potential customers. With the Facebook livestream advertising feature, sellers can not only increase views but also boost the ability to close sales during the livestream itself. Below is a detailed A-Z guide to help you run effective Facebook livestream ads.

1. What is Facebook Livestream Advertising?

Facebook livestream advertising is a form of using Facebook Ads to promote a livestream broadcast on Facebook. This method helps businesses easily reach potential customers, increase engagement, and drive sales during the livestream. Some benefits of Facebook livestream advertising include:

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• Attracting a large number of viewers: By using ads, your livestream will appear on the news feed of users within your store’s target audience, significantly increasing views for your livestream.

• Direct interaction: With live streaming, shops can easily interact with and answer customers’ questions, encouraging them to make purchasing decisions immediately.

• Boosting brand awareness: Effective Facebook livestream advertising not only helps increase sales but also builds trust and relationships with customers.

2. Conditions for Running Facebook Livestream Ads

To effectively run Facebook livestream ads, there are a few basic conditions you need to ensure:

• Reliable Fanpage: You need a Facebook fanpage that is set up and actively used. Whether or not the page has a verified badge doesn’t matter, as both can run ads. The page should have complete information, quality profile pictures, and engage with users.

• Advertising Account: You need a Facebook Ads account to set up and manage advertising campaigns. This account should be verified, not restricted, and should not violate any Facebook policies to avoid issues during the ad campaign.

• Visa/MasterCard: It’s important to have a Visa or MasterCard linked to your advertising account to handle international payments. This will allow you to easily complete transactions and pay for the ads you run.

3. Step-by-Step Guide for Running Facebook Livestream Ads

Sellers can run Facebook livestream ads on both verified and non-verified fanpages. Here’s a detailed guide for each:

3.1. For Verified Fanpages

If your fanpage has a verified badge, it means Facebook has authenticated it and it is more trustworthy in the eyes of users. This helps your livestream ad reach your target audience more effectively. Follow these steps:

Step 1: Start your livestream
Conduct your livestream as usual, then go to Ads Manager, click Create, and select the goal Video Views to ensure your livestream attracts as many viewers as possible.

Step 2: Customize your target audience

• Define the age, gender, interests, behaviors, and occupation of your target audience.
• Example: If you’re selling cosmetics, target women aged 18-35, living in Vietnam, interested in beauty and online shopping.

To optimize the ad’s effectiveness, it’s essential to define your audience accurately. When you target the right group, you not only reduce ad costs but also improve conversion rates. Additionally, you can use the “Engagement” feature to explore a list of users who have interacted with your content. This allows you to identify people who are interested in the products or services you’re advertising, enabling you to create more effective ad campaigns.

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Step 3: Set the Budget and Duration

• Set the start and end times for the livestream. Then, set an appropriate budget to ensure that your Facebook livestream ad does not exceed the limit for the campaign.
• For example, a budget ranging from 500,000 VND to 1 million VND for a 2-hour livestream is a reasonable starting point.

Step 4: Set the Ad Placement

Choose the Edit Placement option and modify the ad placement for your livestream ad. Then, select In-Stream Videos or other placements that are compatible with livestreams to ensure that the ad is displayed directly within the video stream.

Step 5: Confirm the Campaign and Run the Ad

After setting everything up, carefully review the information to ensure everything is accurate and click Submit for Review. Then, confirm the ad campaign. If there is no payment information, be sure to add it. You need to fill in the correct payment details and click Continue to complete the process. Once the ad is approved by Meta, your livestream will be suggested to the right target audience. You can track the performance of the livestream ad on your Fanpage through metrics like viewership, shares, interactions, comments, and ad costs.

3.2 For Non-Verified Fanpages

Even if your fanpage is not verified, you can still run livestream ads using previously broadcasted video content. Here’s how:

• Step 1: Go to your Fanpage and download the livestream video you want to use for your ad campaign. Choose a video from a past livestream that has engaging content and is suitable for advertising.

• Step 2: Edit the video to add a view count icon and display the number of viewers in the corner of the screen.

• Step 3: Create an ad campaign for the livestream video. Ensure that you set a lifetime budget and define the schedule for the ad to run during the hours when your target audience is most likely to be available.

• Step 4: Contact customers who leave comments on the ad video to offer support and close sales. Additionally, you should hide all customer comments on the ad video to protect customer information and prevent competitors from targeting your customers.

You may be interested in: A-Z Guide on How to Run Effective Facebook Ads

4. Tips for Optimizing Facebook Livestream Ads for Maximum Effectiveness

Here are some tips to optimize your Facebook livestream ads for better performance:

• A/B Testing: Run tests with different versions of your ads to identify which content, images, or headlines attract the most viewers.
• Optimize Content: Ensure that the livestream content is high-quality, engaging, and aligned with the target audience’s interests to add value for viewers.
• Engage During the Livestream: Encourage audience participation by asking questions, prompting them to comment, or share their opinions. Active engagement will keep viewers watching longer.
• Monitor and Analyze Ad Performance: Use Facebook’s analytics tools to track metrics like views, engagement, and ad costs, allowing you to adjust your campaign for better performance.
• Choose the Right Time Slot: Schedule the ad and livestream during hours when your target audience is likely to be online to increase visibility.
• Use Attractive Images and Videos: Make sure that the images and videos used in the ads are high-quality and compelling to entice viewers to click on the livestream.
• Offer Special Deals: Create incentives for viewers to join the livestream by offering exclusive promotions, discounts, or giveaways.
• End with a Strong Call to Action: Conclude the livestream with a clear call to action, encouraging viewers to take actions like signing up, making a purchase, or sharing the video.

Read More: How to Write Compelling Facebook Ad Content to Boost Sales

5. Frequently Asked Questions about Running Facebook Livestream Ads

Here are some common questions sellers have when running Facebook livestream ads:

Why Was My Ad Not Approved?

An ad may not be approved for several reasons, such as:

• Content violating Facebook’s policies (e.g., false information, controversial content, or sensitive images)
• Images or videos not meeting quality standards
• Failure to provide necessary information or a link to the livestream.

Should I Use Livestream Sales Management Software?

Yes, using livestream sales management software is very useful. It helps track customer interactions, manage orders, and improve the sales process. The software also provides deeper data analytics so you can optimize ad campaigns and enhance customer experiences.

If you’re looking for comprehensive livestream sales management software, check out Sapo Livestream Sales Software, which offers:

• Enhanced Advertising and Customer Reach: Use ad placements on Reels to expand ad visibility.
• Customers Can Explore and Order Automatically: With Facebook Live Shopping integrated into Sapo, viewers can easily browse products, add them to their cart, and check out without the need for sellers to search for customer comments to process orders.
• Automatic Comment/Inbox Responses When Orders Are Created: After an order is confirmed, the software automatically sends an order confirmation message to the customer, making it easy to track their order journey.
• Direct Connection with Delivery Services: Sapo connects with major shipping companies to quickly fulfill orders, speeding up delivery for customers.
• Accurate Livestream Performance Tracking: Reports show how many people watched the livestream, how many comments and inbox messages were received, and how many orders were placed during the livestream. This data helps sellers adjust their livestream script and approach to improve order conversion.

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How Can I Increase Engagement for Livestream Ads?

You can increase engagement by:

• Encouraging viewers to participate by asking questions and hosting interactive activities during the livestream.
• Using catchy titles and high-quality images for your ads.
• Offering special deals to viewers during the livestream.

Running Facebook Livestream Ads is a powerful strategy to increase engagement, enhance brand awareness, and boost sales.

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