7 Ways to Optimize TikTok Ads to Boost Conversions

HT Vũ Ngọc 13 Mar, 2025 Tiktok Marketing

Have You Been Running TikTok Ads for a Long Time? Spending a Large Budget but Seeing No Clear Results? The reason for this issue is that you haven’t yet mastered how to optimize TikTok ads. Let’s explore 7 simple yet effective ways to optimize your TikTok ads in this article!

1. Optimize Your Advertising Objectives

The most fundamental way to optimize TikTok ads that every advertiser must know is optimizing based on advertising objectives. Currently, TikTok Ads Manager supports the following advertising objectives:

Campaign traffic
Reach
TikTok app installs
Video views
Engagement

(If you are linked to TikTok Shop, there will also be an objective for running ads connected to TikTok Shop.)

To choose the right advertising objective, you need to clearly define how you want users to engage with your product.

For example:

If you want users to view your product through a Landing Page or website, choose the Traffic objective.
If you want the ad to reach a larger audience, choose the Reach objective.

Additionally, selecting the right TikTok ad format for each objective is crucial.

For example:

If your advertising goal is to generate more sales, opt for e-commerce solutions such as Collection Ads, Dynamic Showcase Ads, TikTok Shopping Ads, etc.
If your objective is brand building, choose ad formats like In-feed Ads, Top View Ads, Reach and Frequency Ads, etc.

2. Optimize Based on Your Target Audience

A common mistake, even among experienced advertisers, is assuming they fully understand their target audience’s characteristics and buying journey. This can lead to ad campaigns that burn a lot of budget but fail to generate sales.

To avoid wasting money, you should regularly update and optimize your targeting settings. Similar to Facebook, TikTok allows advertisers to target users based on demographics. However, manually testing different audience segments can be very time-consuming.

To optimize your TikTok ads effectively, we recommend the following targeting strategy:

Let TikTok automatically target users based on their behavior and characteristics.
After some time, allow TikTok to suggest lookalike audiences based on data from past purchasers. This will help future campaigns attract more engagement and better conversions.

3. Optimize Your Bid/Budget for TikTok Ads

Bidding strategy is an essential factor in optimizing TikTok ads. Setting the right bidding strategy helps save your budget and increases conversion rates.

A strategy we often use to optimize ads for our clients is:

For brands new to TikTok ads, start with a budget that is 1.2–1.5 times the average cost per conversion.
Based on the TikTok Ads report, determine the appropriate budget per conversion.

At this stage, you will also determine the ideal budget to ensure maximum ad performance.

Key Notes:

Avoid changing ad settings such as content, demographics, etc., for at least three days after launching an ad.
Do not change your bid amount once set. If necessary, limit changes to within 20% of the current bid.
Experiment with different bidding strategies to find the most effective one.

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4. Collaborate with Influencers (KOL/KOC/Influencers)

KOLs (Key Opinion Leaders), KOCs (Key Opinion Consumers), and influencers understand TikTok users better than anyone. You can leverage their creativity to create engaging and attractive ad videos that capture users’ attention.

However, you don’t necessarily have to collaborate with big-name influencers to make your ads effective. Instead, you can find micro-influencers with 10,000 to 200,000 followers on the TikTok Creator Marketplace. This platform allows you to discover and connect with KOLs, influencers, and KOCs who have an audience that aligns with your target market.

Alternatively, you can search for influencers manually by entering hashtags related to your brand or industry and filtering the results based on popularity.

5. Use a TikTok Agency Ad Account

Using a TikTok Agency Ad Account is one of the most effective ways to optimize ad performance. Here’s why:

E-commerce and shopping ad formats are only available through agency accounts.
Agencies provide expert guidance to help optimize your ads for better results.
Faster ad approval and delivery when using an agency account.
If your TikTok ad account gets disabled, agencies can help you recover it quickly.
Agencies stay updated with TikTok’s latest ad policies, ensuring compliance and effectiveness.

6. Remarketing/Retargeting

Remarketing (or retargeting) is a highly effective TikTok ad optimization strategy. It helps you capture data on users who have interacted with your brand, such as:

Clicking on your ad
Visiting your landing page
Adding products to their cart but not completing the purchase

There are many reasons why a potential customer abandons a purchase—they may need time to consider, seek more opinions, or compare prices. Remarketing/Retargeting reminds them of your product and brand, encouraging them to complete the buying process.

7. Run A/B Testing Regularly

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A/B Testing is one of the most effective ways to optimize TikTok ads. Experienced advertisers understand the importance of A/B testing, but if you’re new to TikTok ads, this method will be invaluable in evaluating the effectiveness of your ad content.

A/B Testing allows you to run two different ad variations simultaneously. For example:

20% of your campaign budget is evenly split between the two variations.
The better-performing ad will automatically receive the remaining 80% of the budget for optimized performance.

Note: Avoid A/B testing during holidays, as seasonal factors can skew the results, making the data less accurate.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.

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