7 TikTok Shop live rules – The secret to ‘escape’ the live broadcast ban
The explosion of TikTok Live has enabled sellers to close thousands of orders in a single livestream. However, many accounts, in their eagerness to maximize sales, have ignored TikTok Shop’s livestreaming rules, leading to Live feature bans. To avoid making the same mistakes, you must understand the TikTok Shop Live regulations and how to resolve bans. Let’s dive into this guide to ensure smooth livestreaming on TikTok Shop!
What is TikTok Shop Live?
TikTok Shop Live (also known as the Livestream feature) allows users to broadcast live, interact with others, chat, sell products, and showcase items. For sellers, content creators, and brands, livestreaming serves as a direct communication channel with customers, where they can introduce products and answer viewer questions.
Livestreams on TikTok Shop are often recommended on the “For You” page, increasing exposure and sales potential.
With TikTok Livestream Shopping, the shopping process becomes seamless and fast—buyers can make quick decisions, and sellers can provide real-time consultations and close sales efficiently.
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Requirements to Start Livestreaming on TikTok Shop
TikTok Shop’s livestream regulations vary by country, and to be eligible for live streaming, accounts must meet specific criteria. Below are the requirements for different regions:
| Region | Live Streaming Requirements |
|---|---|
| Vietnam | – Account must have 1,000+ followers. – Account owner must be 16+ years old. – Users 18+ can receive virtual gifts from viewers. |
| China | – Account must have 10,000+ followers. – No age restrictions. |
| Europe | – Account must have 1,000+ followers. – No age restrictions. |
Additional Requirements for Livestreaming on TikTok Shop
To enable livestreaming, TikTok may request additional verification documents, including:
✅ Bank account verification documents
✅ Identity verification (ID card, passport, or national ID)
✅ Proof of brand usage rights (for businesses)
Moreover, users must comply with TikTok Shop’s content, image, and behavioral guidelines while livestreaming. If your account is unable to go live on TikTok, check if you have met all three of the above conditions!
7 TikTok Shop Live Rules You Must Not Violate
Since its launch in April 2022, TikTok Shop has continuously updated its livestreaming rules. From 2023 onwards, these regulations have changed significantly. To avoid account suspension or restrictions, make sure to follow these 7 key rules for TikTok Live.
Avoid Inappropriate or Revealing Clothing
TikTok Shop strictly prohibits livestreaming with excessive skin exposure, including:
❌ Wearing overly revealing clothes
❌ Exposing undergarments
❌ Nudity of any kind
🔹 Tip: If you sell products like lingerie or swimwear, wear protective inner clothing to avoid being flagged as inappropriate. Sellers in other industries should also dress modestly and appropriately to maintain professionalism.
Avoid the Presence of Children in Livestreams
Since TikTok is designed for users aged 18+, featuring children in livestreams is strongly discouraged. Additionally, TikTok bans the exploitation of children’s images for profit. Keeping children off-camera ensures privacy protection and community safety.
Ensure Product Consistency Between Livestream & Cart
Your livestream products must match the items in your shopping cart. If there’s a discrepancy in images or descriptions, TikTok may:
🚫 Block your shopping cart
🚫 End your livestream immediately
⚠️ Important: Selling fake or counterfeit branded products also increases the risk of being banned.
Do Not Reuse or Repost Livestream Content
TikTok monitors reuploaded livestreams closely. While TikTok Shop does allow reposting, low-quality or duplicate content can:
❌ Reduce audience engagement
❌ Lower your account score
❌ Decrease livestream reach
✅ Solution: Always create fresh, engaging, and interactive livestreams to maintain visibility and viewer engagement.
Do Not Sell Prohibited Items
TikTok bans the sale of certain products, including:
🚫 Weapons, ammunition, and explosives
🚫 Hazardous chemicals
🚫 Animals and animal-related products
🚫 Drugs and illegal substances
🚫 Adult products or services
🚫 Counterfeit goods and stolen items
📌 Tip: Check TikTok Shop’s updated banned products list before selling to avoid violations.
Do Not Livestream with an Empty Screen
A blank or inactive screen during a livestream can be flagged as spam. This results in:
⚠️ Reduced audience engagement
⚠️ Limited visibility on the For You Page
✅ Solution: Always ensure active engagement and a well-prepared livestream setup to maximize success.
Do Not Share QR Codes or Redirect Viewers to Other Platforms
TikTok does not allow redirecting users to external platforms like:
❌ Facebook, Shopee, or Lazada
❌ Sharing phone numbers, addresses, or QR codes
Why? TikTok aims to keep transactions within its platform. Violating this rule may result in livestream bans or reduced visibility.
What to Do If You Violate TikTok Live Rules?
If you violate TikTok Shop Live policies, there are two possible outcomes: temporary suspension or permanent ban from livestreaming.
For Temporary Suspension Cases
This situation is relatively simple. Once the suspension period ends, TikTok will notify you. This is why many shops have multiple livestreaming accounts. By managing multiple accounts, you can continue selling and engaging with customers even if one of your accounts is temporarily suspended. However, it is essential to comply with TikTok’s rules to avoid further consequences.
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For Permanent Ban Cases
This is a more complex and time-consuming issue. To restore your TikTok Live feature, follow these steps:
Step 1: Review TikTok’s Live policies and ensure that you have not violated any rules.
Step 2: Check for warnings or notifications from TikTok to understand why your account was banned and follow any provided instructions.
Step 3: Once you have identified the reason, contact TikTok support using one of these methods:
-
Method 1: Submit an appeal request via the “Share Your Feedback” form at:
https://www.tiktok.com/legal/report/feedback -
Method 2: Appeal through the TikTok app:
- Go to your TikTok profile
- Tap the three-dot menu
- Select “Settings & Privacy”
- Choose “Report a problem”
- Select “LIVE” > “LIVE Suspended”
- Tap “NO” when asked if the issue is resolved
- Click “Still have a problem”
- Provide an explanation for your appeal and request for reinstatement.
- Method 3: Send an email directly to TikTok at: business-servicesupport@tiktok.com
See More: How to Restore a Deactivated TikTok Shop Account in Just 3 Steps
Final Thoughts
Hopefully, this guide has helped answer your questions about TikTok Shop Live rules. Using TikTok Live strategically and responsibly will help you attract more viewers and grow your following. Check out our simple and effective guide to selling on TikTok, and get ready to achieve your first 1,000 orders!
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