7 Step Guide to Making Money Effectively with TikTok Dropship

Do you want to start an online business but have no capital? Do you want to sell products on TikTok but don’t know where to start? TikTok Dropshipping is the perfect solution for you. The combination of Dropshipping and TikTok creates an effective business and marketing model for online sellers. You can earn hundreds of millions of VND per month without investing in inventory, worrying about storage, or handling shipping. In this article, we will share seven basic steps to start TikTok Dropshipping and how to optimize your marketing strategies to maximize sales.

What is TikTok Dropshipping? Why Should You Do It?

TikTok Dropshipping is an online business model that is no longer new but has huge profit potential.

If you’re not familiar with it, TikTok Dropshipping is a business model where sellers do not need to store or manage inventory. Instead, you collaborate with trusted suppliers or manufacturers to sell products directly to customers via TikTok.

TikTok is not just one of the most popular social media platforms, but also a highly profitable business and marketing channel. If you’re still wondering whether TikTok Dropshipping is worth it, the following statistics will convince you.

Diverse User Base

Currently, TikTok ranks 6th among social media platforms in terms of active users. According to TikTok’s report as of May 2023:

• The platform has over 1.1 billion users aged 18 and above.
• 50% of users are under 34 years old.
• The average time spent on TikTok is 89 minutes per day.

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It’s clear that TikTok is becoming the most popular app among Gen Z—a large and highly potential customer base today.

High Conversion Rates

According to Shopify statistics:

• 48% of TikTok users use the platform to research products before buying.
• 49% of users say TikTok helped them decide to make a purchase.
• 45% of TikTok users shop based on advertisements from TikTok influencers.
• 55% of TikTok users have purchased something after seeing a brand or product on TikTok.
• 50% of users have bought something after watching a TikTok Live session.
• 78% of small businesses report that TikTok ads help increase their profits.

Marketing Effectiveness on TikTok

Engaging and viral video content on TikTok helps sellers increase product awareness. Research shows that 72% of users find TikTok ads more inspiring than ads on any other social media platform.

Thanks to its strong marketing impact, businesses have a higher chance of increasing sales. Moreover, TikTok ads are often cheaper than Facebook or Instagram ads

7 Essential Steps to Start Dropshipping on TikTok

To successfully run an online business on TikTok with Dropshipping, you need to understand the 7 basic steps outlined below.

Step 1: Create an Online Store

TikTok is a powerful marketing platform, but your customers can’t buy products directly on TikTok. Therefore, before starting your dropshipping business, you must create an online store to list the products you sell.

Some of the most popular e-commerce platforms for dropshipping include:

• Shopify
• Wix
• WooCommerce
• Etsy

To attract customers, your store should look professional and visually appealing.

Step 2: Choose Strategic Products for Your Store

You need to frequently research and find trending products on TikTok. When a product becomes a hot trend, it means TikTok users have high demand for it. Selling these trending products helps you reach potential customers and increase sales.

Here are some methods to find TikTok dropshipping products:

• Select products from suppliers: They offer a variety of products, so you need to research and analyze which ones suit your target audience.
• Search for products on TikTok using four methods:
  1. Check the Discover Page: Identify trending products by the number of related videos. A high number of videos means the product is popular.
  2. Follow KOLs, KOCs, and Influencers: They can create shopping demand through viral content, making products trendy.
  3. Use the Search Tool: Enter industry keywords or phrases like “product” + hot trend. You can also use hashtags to find trending products.
  4. Use the Top Products feature: TikTok provides a dashboard with trending product data, showing key statistics and insights.
• Join dropshipping communities: Many social media groups and forums discuss hot dropshipping products and supplier recommendations.

When selecting trending products, consider quality, price, and shipping factors to maximize profit while meeting customer expectations.

>>> Read More: How to Find Trending Products on TikTok

Step 3: Find Reliable Suppliers

After identifying your strategic products, finding reputable dropshipping suppliers in Vietnam is crucial. Below are some key criteria for evaluating trustworthy TikTok dropshipping suppliers:

• Diverse product range: To cater to a broad customer base, choose suppliers that offer a variety of products, including fashion, accessories, electronics, home goods, etc.
• Affordable pricing: Competitive pricing directly impacts your profit margins. Compare multiple suppliers to find the best pricing.
• Good product quality: Consumers prioritize quality. Check product samples before selling to ensure customer satisfaction.
• Excellent customer service: Choose suppliers with reliable customer support who can quickly resolve issues. Also, consider their return, shipping, and payment policies.
• Fast shipping times: Suppliers must process and deliver orders quickly to prevent customer dissatisfaction.
• Multiple payment options: Ensure suppliers support various payment methods for customer convenience.
• Automation support: Look for suppliers that integrate automation software for efficient order management.

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Step 4: Import Products

There are two ways to add products to your TikTok dropshipping store: manual and automated import.

Method 1: Manual Import

This involves manually searching for products on supplier websites, copying product details, and adding them to your TikTok store.

Advantages:
✅ Freedom to select desired products
✅ Full control over product quality

Disadvantages:
❌ Time-consuming and labor-intensive
❌ Prone to errors when listing multiple products

Method 2: Automated Import

This method uses specialized tools to automatically import products from supplier websites and sync product details across platforms.

Advantages:
✅ Saves time and effort
✅ Reduces errors

Disadvantages:
❌ Requires a subscription fee for automation tools

Step 5: Advertise Your Products

In today’s competitive market, leveraging advertising tools is essential to stand out. Running ads allows you to reach more potential customers and increase sales.

TikTok offers various ad formats with targeted bidding strategies, helping sellers precisely reach their target audience. However, if you’re targeting international customers or want access to all TikTok Ads features, using an Agency Account is recommended.

Step 6: Process Orders

Once you receive an order, you must process it promptly. If handling orders manually, you’ll need to place an order with the supplier, copy payment details, and forward them to the customer. However, manual processing can lead to errors, such as:

• Incorrect product type
• Wrong model or variation
• Payment information mistakes

To avoid these issues, double-check all details during order processing or implement an automated order fulfillment system.

Step 7: Engage with TikTok Users

Interacting with potential customers through comments and direct messages is crucial for product promotion on TikTok. Providing excellent customer service helps you build strong relationships and loyal customers who are more likely to repurchase.

Additionally, engaged customers will spread the word about your store, helping you reach more potential buyers. Through these interactions, you’ll also gather valuable customer feedback to better understand their needs and expectations.

4 Ways to Market Your Dropshipping Products on TikTok

Once you’ve created a TikTok account, you can start posting product videos immediately. However, to achieve the best results, it’s recommended that you build a loyal audience using the four marketing strategies below.

Collaborate with KOCs/KOLs

Partnering with Key Opinion Consumers (KOCs) and Key Opinion Leaders (KOLs) is an effective marketing strategy to introduce your products to TikTok users. Their influence can significantly impact consumer purchasing decisions.

Dropshippers can collaborate with KOLs/KOCs in just five simple steps:
✅ Step 1: Identify your goals and target audience
✅ Step 2: Research and select suitable KOCs
✅ Step 3: Reach out and establish a partnership
✅ Step 4: Provide clear content guidelines
✅ Step 5: Track and measure campaign results

Create Engaging and Natural Content

The second strategy is to create creative TikTok videos. This approach helps build an organic following and attracts potential customers.

To grow your audience, consistently upload engaging content related to your niche and products. However, ensure your videos follow these key criteria:
🎬 Capture attention within the first 3–5 seconds using:

• A compelling hook (e.g., highlighting a problem & solution)
• Statistics to intrigue viewers
• Eye-catching visuals and surprising scenarios
• Thought-provoking questions

🎬 Engaging and entertaining themes
🎬 Use trending sounds and effects
🎬 Include relevant keywords and hashtags
🎬 Encourage viewer interaction & call-to-action

After posting content for 1-2 months, consider hosting challenges or competitions with rewards to boost engagement and reach more potential customers.

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Leverage TikTok Ads

Like Facebook, TikTok is a powerful marketing platform for sellers. You can set campaign goals, allocate budgets, and optimize ad placements to effectively target potential buyers.

TikTok offers a variety of ad formats, categorized into two main types:

📢 Brand Awareness Ads

• In-feed ads
• Spark Ads
• Top View ads
• Hashtag challenges
• Branded effects
• Reach & frequency campaigns
• Top Feed ads

🛍️ E-commerce Ads

• Dynamic Showcase Ads (DSA)
• Collection Ads
• Deeplink Ads
• TikTok Shopping Ads

To access all TikTok advertising features, sellers should use an Agency Ad Account, which enables product promotion in over 55 countries while minimizing common ad-related issues.

Optimize TikTok SEO for Higher Search Rankings

TikTok SEO helps optimize your videos so they rank higher in TikTok search results. By implementing SEO strategies, dropshippers can:
🔍 Increase visibility and brand awareness by appearing in top search positions
📈 Boost keyword rankings and video engagement
💰 Drive more sales as products gain more exposure on search results

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