6 Ways to Fix Low Engagement on Your TikTok Channel

During your content creation journey on TikTok, there will be times when your channel experiences high engagement and reaches a large audience. However, there may also be times when engagement suddenly drops without any clear reason.

If you are a KOL/KOC or a business selling on TikTok, a decline in engagement can negatively impact your reach and conversion rates. Therefore, save this article to learn why your TikTok channel is experiencing low engagement and six effective ways to fix it quickly.

3 Signs That Your TikTok Channel Is Being Restricted

You can identify if your TikTok channel is experiencing reduced engagement through the following signs:

1. Decrease in Views: Compared to previous videos, you notice a significant drop in views on your recent content. This indicates that your videos are not being recommended on the “For You” page.
2. Fewer Likes and Comments: A continuous decline in engagement (likes, comments), especially positive interactions from users.
3. No/Fewer New Followers: Your video content no longer attracts user interest and engagement, leading to fewer opportunities for new followers.

In reality, TikTok engagement can fluctuate, sometimes increasing dramatically and other times dropping suddenly. The key is to stay patient and continuously analyze and improve your content to align with your target audience and TikTok’s algorithm.

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Why Your TikTok Channel Is Experiencing Low Engagement & How to Fix It

When your TikTok channel experiences low engagement, also known as “flopping,” it can significantly impact the goals you have set while building your TikTok channel.

• If your goal is to share knowledge or build a personal brand, low engagement can slow down your ability to reach your target audience.
• If you aim to make money from TikTok through ads or sponsorships, a flopping channel can reduce the value of your sponsorship deals and limit your ability to attract high-quality collaborations.

There are several reasons why engagement might drop. Understanding these causes will help you make the necessary adjustments to improve your channel’s performance.

Reason 1: Content Violates TikTok Policies

One of the most common reasons for low engagement is that your video content may have unintentionally violated TikTok’s policies. TikTok has strict guidelines on what content is allowed, and repeatedly violating these rules can result in your channel being labeled as low-quality, making it difficult to grow. In severe cases, your account may even be permanently banned.

Common Violations:

• Using negative or offensive language that makes users uncomfortable.
• Content that insults viewers, promotes discrimination based on race, gender, or economic status.
• Videos containing violent content.
• Content involving minors that violates TikTok’s child safety policies.
• Using absolute guarantees in sales language.
• Including contact information or brand logos in the video.

How to Fix It:

If your content violates TikTok’s policies, your engagement may be restricted, your account may be temporarily banned, or, in extreme cases, permanently deleted.

When a video violates TikTok’s rules, it will be automatically flagged and removed. Repeated violations can lead to restrictions where you are unable to post new content or engage with users for 72 hours to a week, depending on the severity of the violation.

This can waste time, money, and effort, slowing down your content creation and business growth.

If your video unintentionally violates TikTok’s content policies, the first step is to hide the video. Next, review TikTok’s guidelines to understand what went wrong and avoid similar mistakes in future videos. To prevent further engagement issues, pause posting for 1–2 days and use this time to review and improve your content.

After that, consistently post at least one video per day for the next 1–2 weeks. This increases the chances of your videos appearing on TikTok’s trending page and reaching more users.

Note: Make sure to thoroughly review TikTok’s policies and guidelines to avoid mistakes that can negatively impact your channel’s performance.

Reason 2: Using Copyrighted Images or Sounds

Many TikTok content creators overlook copyright issues related to images and music in their videos. This is especially important for business accounts, where content usage is more strictly regulated. If TikTok detects copyrighted material without proper authorization, it may mute your video and limit its engagement to avoid intellectual property violations.

How to Fix It:

• For Personal Accounts: Personal TikTok accounts can use music from both the General Music Library and TikTok’s Commercial Music Library. However, if you use a personal account for advertising, avoid using copyrighted audio to prevent ad restrictions.
• For Business Accounts: One limitation of business TikTok accounts is that they can only access TikTok’s Commercial Music Library, which includes music that has been licensed for commercial use. The General Music Library contains songs that are not commercially licensed and should only be used for personal entertainment.

When choosing between a personal or business account, consider your target audience and content goals to determine the best option for your needs.

Reason 3: Videos Contain Too Much Advertising Content

Running TikTok ads has become increasingly popular. However, many sellers face the issue of low engagement on their ads because they focus too much on promoting products or services without investing in high-quality content. When videos lack creativity, TikTok limits their distribution, making it difficult for them to trend.

Cách giải quyết

How to Fix It:

You need to invest in creating high-quality, unique, trend-driven, and personalized content that resonates with your target audience’s insights. This increases the chances of your video trending.

Additionally, consider using TikTok Spark Ads, which allow you to turn viral videos from KOCs/KOLs into your own ads. This method enhances brand reach through naturally engaging content, preventing viewers from feeling like they are watching a paid advertisement. Spark Ads are considered one of the most effective ad formats for driving conversions and clicks on TikTok.

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Reason 4: Content Redirecting Users to Other Platforms

Social media platforms compete fiercely to attract new users and increase usage time and frequency. As a result, TikTok limits engagement and visibility for content that directs users to other platforms, including:

• Providing external contact information such as phone numbers or Shopee links.
• Embedding QR codes in videos.
• Displaying logos of other applications.

How to Fix It:

Before uploading, carefully review your video to ensure it does not contain external app logos, QR codes, or contact details.

For business accounts or personal accounts with over 1,000 followers, you can redirect users by adding a link in your bio to your website or service landing page. However, you should mention it subtly in your video to avoid engagement restrictions from TikTok.

Reason 5: Reposting Other People’s Videos

TikTok encourages original, high-value content, so its content moderation system is strict to ensure diversity, fairness, and a great user experience.

If your video is a copy or a repost from another account, TikTok will limit its reach and prevent it from appearing on the For You page.

How to Fix It:

Learn, don’t copy. To create original content, you should:

1. Clearly define the main content direction of your TikTok channel.
2. Research content ideas from books, industry-related TikTok creators, and audience interactions to understand what your viewers need.
3. Create videos that provide value and showcase your unique style through:
   • Your way of presenting information.
   • Your tone of voice and personality.
   • Unique sound effects or editing styles.

>>>> Read more: A Guide to Making TikTok Videos & the Formula for Trending Content

Reason 6: Sudden Content Changes

Frequently changing content themes can cause a drop in engagement.

For example, if your TikTok channel initially focused on cooking videos and gained high engagement, you should continue expanding diverse yet related content within the same niche. This helps TikTok’s algorithm categorize your content correctly and distribute it to the right audience.

In contrast, channels that frequently switch between unrelated topics often experience declining engagement over time.

How to Fix It:

• Identify a niche that you are passionate about or have expertise in.
• Plan monthly content schedules to ensure consistent posting and avoid random uploads.
• Gather ideas by:
  • Researching successful channels in the same niche.
  • Reading books and articles.
  • Attending workshops to expand your knowledge.

Q&A with BUYBM365

How Long Does a TikTok Channel Experience Low Engagement?

There is no exact timeframe for how long your TikTok video or channel will suffer from low engagement. The duration of a TikTok “flop” depends on multiple factors, such as:

• The type of violation (if any).
• Content quality.
• Number of violations.
• Severity of violations.

However, in most cases, this period can range from a few days to a few weeks.

By monitoring your views, likes, comments, and new followers, you can determine whether your TikTok channel has recovered from low engagement.

Read more: 6 Reasons Your TikTok Videos Get 0 Views & How to Fix Them

Should You Delete a Low-Engagement Video?

A TikTok video can still go viral within 90 days, so if your video does not violate TikTok’s policies, you should not delete it.

When you delete a TikTok video, you also remove all the data that TikTok’s algorithm has analyzed about your content. This can negatively impact how TikTok categorizes your account and who it distributes your videos to.

If you must delete a video, make sure to post new videos consistently—about 3 to 5 videos per week—to maintain engagement.

How to Know If Your Video Has Been Reported?

If your video violates TikTok’s Community Guidelines, TikTok will send a notification to your account. To check for reports or violations, follow these steps:

1️⃣ Open the TikTok app and go to your Inbox.
2️⃣ In the “All Activities” section, tap “From TikTok”—this will display all notifications from TikTok about your channel.
3️⃣ Review the reported video and check if it actually violates TikTok’s guidelines.

Conclusion

Building a successful TikTok channel requires patience, effort, and investment in time, money, and creativity. Sometimes, results may not meet your expectations immediately.

Hopefully, this guide has given you valuable insights to avoid low engagement issues. And if your TikTok channel does experience a drop in engagement, you now have the tools to recover and grow your account again

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