5 Basic Steps to Take Advantage of TikTok’s Promotion Features

HT Vũ Ngọc 14 Mar, 2025 Tiktok Marketing

Even if your TikTok content is engaging and entertaining, your videos might not trend like other TikTok accounts in the same niche. If that’s the case, it’s time to try TikTok’s Promote feature. In this article, we’ll provide a detailed guide on TikTok’s Promote tool—an effective way to boost engagement and increase sales for your TikTok channel.

What Is the Promote Feature on TikTok?

TikTok Promote is an in-app advertising tool that allows users to increase the visibility of their videos. By using this feature, you can attract more viewers, drive traffic to your website, and grow your TikTok following.

When you enable the Promote feature, your video will display the “Sponsored” tag for the scheduled promotion period. You can track the performance of your campaign directly in your account using key metrics such as:

Total video views
Number of likes, comments, and shares
Website link clicks
Demographic data of users engaging with your video

Why Should You Use TikTok Promote?

TikTok Promote is an effective tool that helps businesses and individuals reach a wider audience of potential customers. Here are some reasons why you should use TikTok Promote:

Expand your audience reach
Effectively target specific user demographics
Attract a wave of new followers
Increase engagement by boosting likes, shares, and comments

With these benefits, you can use TikTok Promote to enhance your personal brand visibility against competitors while reaching more potential customers.

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Requirements for Using TikTok Promote

TikTok has specific requirements for users who want to use the Promote feature, including:

Users must be 18 years or older.
Accept all Terms of Service for the Promote program.
Read and agree to TikTok’s Privacy Policy.
Own a business account.

Note: Accounts related to political content are not eligible to use the Promote feature.

5-Step Guide to Promoting TikTok Videos

Here are five steps to run a successful TikTok Promote campaign.

Step 1: Access the TikTok Promote Page

Depending on whether you have a personal account or a business account, the method to access the Promote page will differ. Below are detailed instructions for both:

For personal TikTok accounts:
1. Open the TikTok app.
2. Tap the Profile icon at the bottom right of the screen.
3. Select the Menu (three horizontal lines) at the top right.
4. Tap Creator Tools.
5. Select Promote.
For business TikTok accounts:
1. From your profile page, tap the Menu icon at the top right.
2. Select Business Suite from the options.
3. Choose Promote to access your business promotion settings.

Step 2: Select the Right Video

Once you have accessed the Promote feature in settings, the next step is to choose a video that aligns with your campaign goals. The videos used for promotion must meet the following criteria:

The video must be publicly posted and comply with TikTok’s policies.
Videos that have high views, positive engagement, and have gone viral are the best choices.

Here are five steps to help you identify the best TikTok video for promotion:

From your profile, tap the Menu (three horizontal lines) in the top right corner.
Select Creator Tools.
Tap Analytics.
Go to the Content tab to view performance metrics for your videos.
Identify your most successful TikTok videos based on views, reach, watch time, and engagement rate.

Step 3: Choose Your TikTok Promotion Goal

After selecting the TikTok videos you want to promote, the next step is to define the goal of your promotional campaign. TikTok’s Promote feature offers five campaign objectives:

Increase video views
Drive more website traffic
Gain more followers
Get more messages from new customers
Boost profile views on TikTok

Carefully choose a goal that aligns with your video content and call-to-action (CTA) to maximize the effectiveness of your TikTok promotion.

Step 4: Set Up Your TikTok Promotion Campaign

TikTok provides two ways to launch a promotion campaign:

Using the Promote button directly on the video
Setting up via TikTok Business Suite

Method 1: Using the Promote Button on a TikTok Video

Open the TikTok app and select the video you want to promote.
Tap the three-dot menu in the bottom right corner.
Select “Promote.”

Choose your promotion goal and budget package.

Accept TikTok’s Promote Program Terms, Payment Terms, Advertising Policy, and Music Usage Confirmation.

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Method 2: Setting Up via TikTok Business Suite

Go to your profile on TikTok.
Tap the three-line menu in the top right corner.
Select “Creator Tools.”

Choose “Promote.”

Select your promotion goal and budget package.
Accept TikTok’s Promote Program Terms, Payment Terms, Advertising Policy, and Music Usage Confirmation.

Step 5: Analyze Performance Metrics

You need to track key metrics before, during, and after your TikTok promotion campaign. You can use TikTok Analytics to measure and evaluate performance.

To check your analytics:

Tap the three-dot menu on the promoted video.
Select “Analytics.”
Review key performance indicators (KPIs) such as:
- Views
- Likes
- Comments
- Shares
- Total watch time
- Average watch duration
- Full video views
- Total audience reach
- Video views by section
- Video views by location

Once you complete these five steps, your TikTok promotion campaign will be set up, and your advertised video will appear on the For You Page (FYP) of your target audience.

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Buybm365’s Guide to Using TikTok Promote Effectively

#1: Why Was My TikTok Promotion Campaign Not Approved?

Every advertising campaign must go through TikTok’s algorithm review process before appearing on the For You page. Therefore, in some cases, your TikTok promotion campaign may be rejected due to the following reasons:

Content or images that do not comply with TikTok’s Community Guidelines
Copyright violations
Misleading information in the content
Low-quality video content or presentation
Products that are on TikTok’s restricted or prohibited list

#2: How to Optimize the Effectiveness of TikTok Promotion?

To help you maximize the success of your TikTok promotion campaign, we provide two essential tips below:

Tip 1: Experiment with Different Campaign Objectives

With TikTok’s promotion feature, you can test different campaign objectives to measure video performance and optimize your strategy. By analyzing the results, you can adjust and choose the most effective goal for your campaign.

Tip 2: Use TikTok’s Automatic Target Audience Feature

While manually setting audience criteria can help you increase engagement and conversion rates, it may also cause you to miss out on other potential customer segments. Therefore, you can use TikTok’s automatic audience selection feature to explore new customer groups that align with your business goals and strategy.

Conclusion

We hope that after reading this article, you have a better understanding of how to leverage TikTok’s promotion feature to gain a competitive advantage, increase visibility, and attract new followers. However, relying solely on TikTok Promote will not allow you to fully utilize the potential of TikTok’s various advertising formats.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.

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