3 Ways to Use TikTok Commercial Sounds to Generate the Best Engagement
According to a TikTok survey, up to 88% of users believe that sound is essential to the TikTok experience. However, as a seller on TikTok, choosing a song as background music for an advertisement video may expose you to copyright risks. To address this, the platform provides the TikTok Commercial Music Library, allowing you to use music freely for business purposes. So, how can you use TikTok’s commercial music safely and effectively? This article serves as a complete guide to help you find the answer.
What is TikTok Commercial Music?
TikTok Commercial Music is a special feature designed specifically for TikTok Business Accounts. The songs in this library are made available for businesses to use in advertisement videos, PR campaigns, product introductions, and promotions without worrying about copyright issues.
Advantages and Limitations of Using TikTok Commercial Music
TikTok Commercial Music is a useful tool that helps businesses grow their online presence. However, like any other tool, it comes with both advantages and limitations.
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Advantages of TikTok Commercial Music
- Attracts user attention: By using popular songs, businesses can capture users’ interest in their videos.
- Increases brand recognition: When users hear a familiar song in an engaging video, they are more likely to remember the brand.
- Builds customer relationships: If your content and music resonate with users, they will spend more time watching your videos and interacting with your brand.
Limitations of TikTok Commercial Music
- Cost: Businesses must pay a certain fee to use commercial music on TikTok. The cost varies depending on the duration and specific songs used. This can be a challenge for businesses with limited budgets.
- Difficulty keeping up with trends: The TikTok Commercial Music Library is often updated slower than the latest music trends. This can make it harder for businesses to stay on top of trends, requiring careful selection of songs that align with their content.
How to Use Commercial Music on TikTok?
This section provides information on the requirements and steps for using TikTok commercial music.
Requirements for Using TikTok Commercial Music
To use TikTok commercial music, your account must meet the following conditions:
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Have a TikTok Business Account:
A TikTok Business Account is designed for businesses, organizations, or individuals using TikTok for commercial purposes. To create a TikTok Business Account, you need to be a legally registered business or organization with a valid business license. -
Register for TikTok Commercial Music:
To register for TikTok Commercial Music, follow these steps:- Access the TikTok Business Manager dashboard.
- Select the “Music” section.
- Click the “Register” button and provide the necessary information.
4 Steps to Use TikTok Commercial Music
If you meet the required conditions, follow these four steps to use TikTok Commercial Music:
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Step 1: Open TikTok and tap the “+” icon to add a new video.
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Step 2: Select “Add Sound.”
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Step 3: Tap on “Commercial Sounds” to access TikTok’s Commercial Music Library.
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Step 4: Find your preferred song, swipe right, and tap the checkmark to use it in your video.
Important Notes When Using TikTok Commercial Music
- Commercial music cannot be used in entertainment, personal, or non-commercial videos.
- Credit the source of commercial music in your video. You can do this by adding hashtags like #musicfromtiktok or mentioning the artist and song name in the video description.
- Follow TikTok’s guidelines regarding the use of commercial music.
How to Disable TikTok Commercial Music
If you want to use trending TikTok songs instead of waiting for updates in the commercial music library, you can switch to a personal account by following these steps:
Step 1: Go to your TikTok Profile.
Step 2: Tap the three-line menu in the top right corner.
Step 3: Select “Settings & Privacy.”
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Step 4: Tap “Account.”
Step 5: Choose “Switch to Personal Account.”
Step 6: Confirm by selecting “Continue Switching.” You can now access and use trending TikTok songs.
Note: Consider carefully before switching to a personal account, as you may lose access to exclusive business features.
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3 Tips for Using TikTok Commercial Music Effectively
As a TikTok agency working with many businesses, we’ll share three key tips to help you maximize the impact of commercial music.
#1. Choose Songs Carefully
Pick a song that aligns with your target audience, video content, and brand style. This enhances clarity in your message and makes your video more memorable.
Here are some ways to find the right song for your TikTok video:
- Use TikTok’s Sound Search Tool:
TikTok’s Trend Discover tool helps you track trending sounds and search for songs by name, theme, or artist. This boosts your video’s visibility and engagement. - Experiment & Be Creative:
There’s no strict rule for choosing music! Try different songs and be creative to find the best fit for your content.
#2. Combine with TikTok Advertising Formats
According to TikTok statistics, business accounts using TikTok Commercial Music experience 2.2 times higher brand awareness compared to those that don’t. To maximize this potential, leverage commercial music alongside 11 TikTok ad formats such as TopView, Hashtag Challenges, and Branded Effects. These can help your brand and business achieve significant growth on TikTok.
If you’re unsure how to launch cost-effective TikTok ads, consider these two approaches:
1️⃣ Follow the 5-step ad campaign process (detailed in our guide on How to Run Cost-Effective TikTok Ads):
- Step 1: Define your goal
- Step 2: Select your target audience
- Step 3: Set your budget
- Step 4: Upload/Optimize your ad content
- Step 5: Configure ad settings
2️⃣ Get professional consultation from TikTok ad experts:
Many agencies offer TikTok advertising services, but not all have trained teams with official TikTok support. As a leading TikTok partner, buybm365 can help you:
- Save time & costs: Our team handles everything from planning, execution, and campaign management while optimizing your ad budget.
- Boost ad performance: Our experts ensure highly effective ad campaigns, delivering the best results for your business.
#3. Track the Performance of Videos Using TikTok Commercial Music
Monitoring the effectiveness of videos using TikTok Commercial Music is crucial. It helps you evaluate ad campaign performance and make data-driven adjustments for future improvements.
Use TikTok’s analytics tools to track key metrics, such as:
✅ Video views
✅ Likes & comments
✅ Shares
✅ Conversion rates
Conclusion
We hope this guide has helped you understand TikTok Commercial Music and how to use it effectively. However, aside from engaging video content with catchy music, a TikTok Agency Ad Account can be a powerful tool for sellers. With this account, you gain full access to TikTok’s exclusive features, increasing your chances of boosting revenue and scaling your business on the platform.
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
