2 Types of TikTok Ad Accounts: Which One is Right for You?

With its reach and influence on users’ purchasing decisions, TikTok advertising formats have become essential tools for businesses to reach and attract potential customers. Let’s explore the different types of TikTok advertising accounts and analyze their strengths and weaknesses in this article!

Types of TikTok Advertising Accounts

For every content creator, promoting products and spreading information to attract more consumers is the top priority when using advertising. Therefore, TikTok supports users with 2 types of accounts with optimized features to match the objectives of each campaign and the advertiser’s needs.

1. Self-served Advertising Account (Personal)
2. Agency Advertising Account (Business)

Personal Advertising Account

A personal advertising account operates in a self-service manner, where the advertiser has full control over managing their campaigns. With this account, users can create their accounts directly on TikTok Ads Manager.

Additionally, the advertiser takes full responsibility for all processes, from contacting TikTok’s support team for assistance to running and optimizing the ads.

See more products: Buy advertising accounts

Agency Advertising Account

An agency advertising account is a type of account that TikTok authorizes media companies to manage in order to run ads for businesses or small organizations. With this account, advertisers are supported by the agency’s team, which has worked with TikTok to ensure services.

>>>Read more: What is a TikTok Agency Account?

Comparison Between the Two Types of Advertising Accounts

Personal Advertising Account

• Advantages:

  • Advertisers can control their spending, budget, and revenue goals.
  • Advertisers have the flexibility to optimize campaigns and creative formats, including images, sounds, and video ads.

• Disadvantages:

  • The account can easily be disabled, facing issues like unapproved ads, money not being spent, etc., requiring time to resolve.
  • Advertising regions and spending budgets are limited.
  • Only regular conversion ads like in-feed ads, Spark ads, etc., can be run.
  • Advertisers have to optimize campaigns themselves.
  • Limited payment methods.
  • No refunds and long processing times for account suspension make the operation process interrupted.

Agency Advertising Account

• Advantages:

  • Full access to all TikTok ad formats, tailored to each business’s needs.
  • If any issues occur, the agency will contact TikTok directly for quick fixes.
  • Early access to the latest features and policies from TikTok.
  • The account can reach 55+ countries and territories.
  • Direct support and approval from the agency during campaigns, minimizing risks like account suspensions.

• Disadvantages:

  • You will need to work with the agency to fund the ad campaigns.

See more products: Buy advertising accounts

Which Type of TikTok Advertising Account Should You Use?

Each account type has its own advantages and disadvantages, so users should carefully consider their choice based on their advertising strategy. Here is a summary of some key features of each TikTok advertising account:

Comparison Between the Two Types of TikTok Advertising Accounts

Experts suggest that advertisers should clearly understand their objectives and strategies when operating on TikTok to make the right choice between the two types of accounts.

Personal Advertising Account is more suitable when:

• The TikTok channel is developing as a content creator. With a personal account, you can freely and flexibly create creative content without being limited by some policies.
• You have experience running campaigns on TikTok.

Agency Advertising Account is more suitable when:

• You are a beginner in advertising on TikTok or have run a few campaigns but haven’t achieved the desired results.
• The TikTok channel is focused on branding and improving brand awareness. With maximum support from an agency, you can ensure campaign effectiveness and minimize common mistakes when running ads.

Conclusion

We hope this article provides you with a comprehensive understanding of the two types of TikTok advertising accounts and an overview of the advantages and disadvantages of each.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.