17 effective forms of Facebook advertising in 2025 for each specific goal
Facebook ads deliver your message to the right target audience segment. To use Facebook ads effectively, you need to align your goals with the right ad formats, while taking full advantage of the benefits of different formats. For example, videos have a click-through rate 2-3 times higher than static images, 90% of purchasing decisions are made after watching a video, and slideshow ads load up to 5 times faster than videos. In this article, buybm365 will introduce and help you choose the right ad format for your Facebook Ads campaign goals.
I – Ad Formats to Increase Brand Awareness
To boost brand awareness with Facebook Ads, you can use custom image formats, infographics, 15-second videos, and more. The content needs to be engaging and immediately capture attention. You can include links, but they should be secondary to the main focus.
Here are some effective Facebook ad formats for brand awareness goals:
Boosted Posts
Carousel Ads
Slideshow Ads
1. Boosted Posts
What is a Boosted Post? It is an ad format that you can create for existing posts on your Fanpage. These posts will be labeled with the word “sponsored” at the top. With this ad format, you can use images or videos to introduce your brand as well as your products or services.
Technical specifications:
- Headline: 40 characters
- Link description: 30 characters
- Body text: 125 characters
2. Carousel Ads
Carousel Ads allow you to display from 2 to 10 images, a headline, body text, a link, and a call-to-action button in a single ad. These ads help users become more aware of your brand’s image as well as the products and services your brand offers.
This carousel ad format works best for businesses that want to showcase multiple products or services they offer, or for marketers who want to promote various offers to see which one attracts the most attention from users.
Technical Specifications:
- Headline Line: 40 characters
- Link Description: 20 characters
- Body Text: 125 characters
- Number of Carousel Cards: 2 to 10
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3. Slideshow Ads
Slideshow Ads are easily created from a collection of static images, text, or existing video clips. You can create your own slideshow and upload it as a video, or use the slideshow creation tool available in Facebook Ads Manager.
Slideshow Ads tell a story about your brand or showcase how your product works and its effectiveness through captivating motion, grabbing users’ attention. In addition, compared to video ads, slideshow ads use 5 times less data, which makes them load faster and reach users with slower internet connections.
Technical Specifications:
- Headline Text: 25 characters
- Link Description: 30 characters
- Body Text: 125 characters
- Number of Images: 3 to 10
- Duration: Up to 15 seconds
II – Advertising Formats for Consideration Objectives
To achieve consideration advertising goals, you should use formats that provide information about the key benefits of the product or service, with links to your website. At the same time, encourage consumers to consider purchasing by using calls to action like “Learn More,” “Sign Up,” or “Get Started.”
“Which advertising format should you choose on Facebook?” Below are the effective Facebook ad formats for consideration objectives:
- Website Visitors Ads
- Page Likes Ads
- Page Post Photo Ads/Video Ads/Text Ads
- Poll Ads
- App Install Ads
- Video Ads
- Facebook Lead Ads
- Messenger Ads
Each advertising objective will have different ad formats to achieve the desired goal. So, is content important in increasing conversion rates? The answer is yes, and here we provide some effective ad examples to increase conversion rates. Let’s take a look!
App Install Ads
App Install Ads for mobile devices on Facebook help you connect with users who are more likely to install your app. Ads can be directly linked to the App Store or Google Play Store.
You should use related calls to action like “Install Now” or “Use Now” to achieve your advertising goal.
Technical Specifications:
- Headline: 40 characters
- Link Description: 30 characters
- Body Text: 90 characters
- Image Ratio: 1.9:1
Facebook Engagement Ads
Page Likes Ads
This ad format expands the reach to increase page likes. You can use both video and image formats, including a CTA button that allows users to like your page immediately. Make sure the content is engaging enough and provides users with a reason to like your page.
Additionally, you can add the “Like Page” CTA to other types of Facebook ads and achieve both campaign goals at the same time.
Page Post Photo Ads/ Video Ads/ Text Ads
You can drive engagement (likes, comments, and shares) to a targeted audience. This will help create buzz and increase your followers.
According to Data Box, when comparing image and video formats, they found that video ads performed better:
- Received 2x more clicks compared to images
- Click-through rates are 2-3 times higher
- Conversion rates increased by 20-30%
Poll Ads
This Facebook ad format is only available for mobile devices. You can increase engagement by adding an optional poll to an image or video ad and set a unique link for each option.
Video Views
Video Ads
Video ads can appear in Facebook News Feeds or Stories. These ads should convey a single message that grabs the audience’s attention and is easy to understand instantly. You can also create GIF-like graphics or other animations to increase engagement. The recommended duration is 15 seconds or less.
According to Webfx statistics, brand recall increases by 139% after watching a video, and 90% of people say that video helps them make purchasing decisions.
Technical Specifications:
- Headline: 40 characters
- Link description: 30 characters
- Body text: 125 characters
- Aspect ratio: 9:16 or 16:9
- Duration: From 1 second to a maximum of 240 minutes
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Website Traffic
Website Visitors Ads
This type of Facebook ad helps promote your external website by directing people to landing pages or blog posts.
You may consider choosing Domain Ads or Multi Products ads.
- Domain Ads is an ad format displayed in the right column of Facebook and is only supported for desktop computers.
- Multi Products is similar to Carousel Ads, showing multiple products or services, each linked to a unique product page.
Lead Generation
Facebook Leads Ads
Facebook Lead Ads are similar to the basic ad types, but this format is only available for mobile devices. When users click on the ad, instead of being directed to a specific landing page, they will see a pre-filled form with their contact information.
This type of ad provides valuable data for your sales channel by collecting potential customers directly through the ad – customers who are highly likely to make a purchase in the future. Facebook Leads Ads are perfect for collecting email newsletter sign-ups, encouraging users to try your product, or allowing them to receive and learn more information.
Technical Specifications:
- Headline: 25 characters
- Link Description: 30 characters
- Ad Text: 90 characters
Messenger Ads
Messenger Ads on Facebook allow you to reach 1.3 billion people using Messenger each month. When creating the ad, you simply select the Facebook feed as the source and set Messenger as the desired placement.
This ad format encourages users to chat directly with the seller via Messenger. Ensure your sales process is smooth and enhances the user experience when they want to learn more about your products or services.
Specifications:
- Headline: 25 characters
- Description: 30 characters
- Body text: 125 characters
III – Facebook Ad Formats to Increase Conversion Rates
To drive consumers to complete a purchase, the message needs to focus on pricing and promotions. Strong CTAs (calls to action) in ads help increase conversion rates: sign up, book now, buy now.
Below are some of the best Facebook ad formats for conversion goals that you should know as you learn how to run Facebook ads:
Dynamic Product Ads
Collection Ads
Offer Claim Ads
Local Awareness Ads
Abandoned Cart Ads
Event Response Ads
Dynamic Product Ads
Dynamic Product Ads are essentially retargeting ads that display marketing images targeted to users based on their previous actions on your Facebook page or website. You simply upload your product catalog and set up the campaign once.
Dynamic Product Ads allow you to promote products targeted to audiences who are most likely to be interested in them. These ads automatically display relevant products based on previous actions, such as browsing or adding items to a cart. To optimize your conversion rate, ensure that your pricing and product information are fully updated.
Technical Specifications:
- Headline: 25 characters
- Link Description: 30 characters
- Text Content: 90 characters
Collection Ads
Facebook Collection Ads allow you to showcase 5 images or videos, enabling users to discover, choose, and purchase products or services easily from their mobile devices without leaving Facebook. These ads display a range of products or services, which makes it easier to reach customers with different needs, ultimately boosting conversion rates.
Technical Specifications:
- Headline: 25 characters
- Link Description: n/a
- Text Content: 125 characters
- Image Ratio: 1.9:1
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Offer Claim Ads
This Facebook ad format helps you attract customers interested in your products or services by promoting special deals and discounts. It encourages them to purchase with attractive offers, thereby increasing your sales, either online or in-store. Users will receive the offer when they click on your ad, which can be presented using an image, video, or carousel ad format.
Local Awareness Ads
Local Awareness Ads help promote your store to customers based on their geographical location, driving in-store sales. These ads enable you to reach users who are near your location, encouraging them to take immediate action and convert at your physical store. It’s an effective way to increase foot traffic and sales from people in your area.
Technical Specifications:
- Headline: 25 characters
- Body text: 90 characters
- Link description: 30 characters
Abandoned Cart Ads
According to statistics, 68.63% of people abandon their shopping carts when shopping on websites. Therefore, you need to target those who haven’t completed their purchase with promotional content and time-limited offers.
Technical Specifications:
- Headline: 25 characters
- Link Description: 30 characters
- Ad Copy: 90 characters
- News Feed Description: 30 characters
Facebook Event Ads
Facebook Event Ads are designed to drive more traffic to your events. You need to target the ad to the right audience and location for the event you want to reach.
Leverage Facebook events to boost attendance or generate high revenue from ticket sales. This type of ad helps you target the right audience for your event, ensuring that the people most likely to attend are reached.
Technical Specifications:
- Headline: 25 characters
- Link description: 30 characters
- Ad text: 90 characters
- Image ratio: 1.9:1
Here are the 17 most effective Facebook ad formats for 2021, tailored to different goals, which we have shared with our readers.
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
