15 Ways to Post Sales on Facebook to Close Thousands of Orders
A catchy title and excellent content will definitely sell the product. So, have you figured out how to post sales content on Facebook to attract customers yet?
Building a Facebook fanpage from scratch for online shop owners, the way you post on Facebook is incredibly important to attract and leave a good impression on customers. This article will help you learn how to create engaging and attractive posts.
1. Facebook Photo Album with a collection of content
The Facebook photo album on fanpages has successfully attracted a huge amount of views from users, generating effective interactions and shares.
Gone are the days when you could only post a status (text) or image. Nowadays, with many new features, Facebook allows you to upload multiple photos into one album. This way, users can quickly access a full range of information, drawing more attention from a wider audience, and the share button gets clicked more often.
This way of posting on Facebook is currently favored by fanpages across all fields. The most popular format is posting images with text or images themselves in the form of an album. This method allows viewers to receive both eye-catching and complete information through both the images and the captions.
2. Reviews – A smart way to post on fanpages
Compared to Facebook albums, review posts are not a new status update style on Facebook. However, the effectiveness of this method is still highly comparable and valuable.
You can see that platforms like Foody, Địa điểm ăn uống, Lozi, etc., are clear evidence that review posts are still very much in demand. They deserve to be one of the best types of Facebook posts for getting likes and great engagement.
This type of content can be applied in many fields, from food and beverages, cosmetics (like posts from beauty bloggers), movies, to travel, and more.
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3. Short videos showcasing delicious dishes
In the past, when posting about food & drink on social media, people usually only used images. But now, this monotonous and boring format has been replaced by short videos featuring the most visually appealing images of dishes, or even tutorials on how to cook those dishes.
These food videos have truly lived up to expectations by generating excellent user interaction, and of course, they come with a surge of shares as well. This idea could also be a way for you to post sales content on your personal Facebook.
4. Photoshop Troll – an effective way to post sales content on Facebook
This trend started in late 2015 when a person posted their photo on Facebook and used Photoshop to edit it according to their preferences, making it look better or removing people or backgrounds. It quickly gained a lot of attention from the online community.
The result, however, wasn’t to make the photo look better; instead, the photo became a source of laughter as netizens trolled the image, leaving the original poster crying with embarrassment.
5. How to write engaging posts on Facebook
- Writing content, writing captions for sales posts
One of the best ways to get likes on Facebook is by providing useful information and offering easy-to-apply, simple guides:
If your sales post content is simply a straightforward introduction about a product or brand, it’s easy to see that the effectiveness of your post will be low. It might even become boring for readers, causing you to lose likes on your fanpage.
Instead, take the time to invest in creating engaging Facebook captions that provide useful, educational information or offer easy-to-understand and highly applicable guides. This will make users trust you more than generic, empty phrases.
Don’t just focus too much on advertising your products or brand, as it may have the opposite effect. A good way to post sales content on Facebook is to make your status post valuable by offering genuinely useful knowledge to consumers, such as usage tips, maintenance advice, or industry-related secrets.
- Provide a well-rounded view of your product/service
There’s no denying that the rapid development of social media has brought many benefits to both sellers and consumers. However, because of this, opinions and reviews about products/services on social media no longer carry the same level of trust as they used to.
Buyers always want to receive the most accurate information possible about a product, or analysis of the pros and cons from a neutral third party. This helps them form a correct view of the product/service quality and the credibility of the supplier, so they can decide whether or not to make a purchase.
Therefore, the more detailed and well-rounded review content is, the more it will be supported by consumers. Remember, this is not only a way to write sales captions but also an effective way to post sales content that attracts customers – a key business secret for online success!
- To write great sales status updates with lots of likes, you must follow trends (current hot topics)
You must know: when you post, who is it for? Of course, it’s for your customers. So, you need to post what they like and want the most—those are the hottest topics and events.
By leveraging these hot trends, you can cleverly incorporate them into your posts, successfully attracting a large amount of attention and increasing engagement for your page – this is definitely one of the most effective ways to write a status that gets likes!
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6. Using emotions to increase comments by up to 33%
A plain text paragraph doesn’t always fully convey the intended message or emotions, and sometimes it can come off as stiff.
According to a report by Hubspot, using emotional images creates a big difference in engagement rates. It increases Likes by 57%, comments by 33%, and shares by 33%, compared to posts without emojis.
For example, an update from Zappos that included a heart emoji immediately received 718 Likes, 22 comments, and 8 shares within 22 hours. Comparing this to other posts from the brand that day, it’s clear that the post with the heart emoji was much more popular.
Using emotions creates a friendlier atmosphere in communication, helping to connect businesses with their customers. It also makes it easier to express feelings, as an emoji can sometimes be more valuable than ‘cheesy’ text.
7. The best times to post on Facebook
When is the golden time to post on Facebook? The timing of your post appearing at the top of the News Feed is crucial to attract likes, comments, and convey your message.
However, in a day, hundreds or even thousands of statuses are posted on timelines, meaning your post can be pushed down within minutes or even seconds. It’s a lot of effort if your post doesn’t catch anyone’s attention.
Therefore, you need to identify Facebook usage habits in Vietnam to post content at the right times. This way, your fanpage content has a better chance of attracting customers.
Golden times to post on Facebook: Generally, the best times to post are as follows:
- 8:00 AM – 9:00 AM: This is when people (especially office workers) typically access the internet to read the news or browse Facebook.
- 11:00 AM – 11:30 AM: Lunchtime after work or school.
- 1:30 PM – 2:00 PM: After lunch, Vietnamese people have the habit of checking Facebook.
- 4:30 PM – 5:15 PM: The end of the day, before people leave work.
- 8:30 PM – 9:30 PM: After dinner or when people are getting ready to go out, they tend to check in on Facebook.
- 10:30 PM – 11:30 PM: Before going to bed, people usually open Facebook to browse.
Additionally, according to research data from Bit.ly, the highest traffic on Facebook occurs between 1:00 PM – 4:00 PM and 8:00 PM – 10:00 PM. Notably, links posted between 1:00 PM – 4:00 PM have the highest click-through rates.
According to research by BuddyMedia, conducted across various sectors such as sports, electronics, and automobiles, although results may vary slightly, the data shows that Facebook usage rates on Thursdays and Fridays are higher compared to Mondays through Wednesdays.
Therefore, statuses posted on Thursdays and Fridays tend to receive 18% more interaction. The study also reveals that the ‘happiness index’ of users increases by 10% on Fridays.
The reason is that these are the days leading up to the weekend, work tends to slow down, and during this time, people are more likely to spend time on Facebook than working. Choosing the right ‘golden hours’ is the key to posting on Facebook for the most views.
Read more: How often should you post sales content on Facebook?
8. Ask questions to double your comments
Asking questions is one of the best ways to post on Facebook to engage with users and gather information because people naturally feel curious when they see a question and think about answering it.
According to research by Kissmetrics, question posts receive twice as many responses as traditional posts. HubSpot’s research also shares a similar finding, where comment counts increase significantly, but Likes and Shares tend to decrease compared to other types of content. That’s simply because no one tends to share a question.
So, what types of questions attract users the most? Let’s take a look at the chart below from HubSpot about which types of questions get the most comments.
It can be seen that keywords containing the words “should,” “which,” and “who” tend to generate more comments. Closed-ended questions limit the range of answers. For example, if you post a status like ‘Going out with my girlfriend with just 100k,’ it won’t attract as much attention as ‘With 100k, should I take my girlfriend to eat chè (Vietnamese dessert) or hotpot?’
On the other hand, open-ended questions like ‘why’ and ‘how’ tend to receive fewer comments because they require users to think and put more effort into their answers. This is a great way to post sales content that generates more comments from netizens.
Read more: How to increase Facebook engagement for free and effectively.
9. Content and structure of sales posts on Facebook
Once you’ve determined the best time to post, you should focus on the content, as it plays a role in increasing over 50% of your interaction effectiveness on Facebook. The content should include all the necessary information, such as the product name, price, description, contact information (address, phone number, etc.), and especially real images.
Things to keep in mind:
- The information must be clear, detailed, and reliable because, in reality, customers cannot physically handle the product to inspect it. Therefore, you need to build their trust.
- Focus on enhancing product images based on real photos through creative image editing, watermarking, and adding store/business contact information. A product should have multiple images taken from different angles.
Read more:
In addition to regular marketing posts, you can also post other types of content daily to attract user interest, such as organizing contests with prizes or running attractive promotional programs. These efforts will work very well in building your image and brand positioning.
10. Boosting post effectiveness is a great way to post on Facebook
Every sales post on Facebook carries its own value and significance. Depending on the content and the time chosen to post, it will yield different results.
Typically, posts made in the morning around 8 AM, at noon around 1 PM, and in the evening between 8 PM and 9 PM are when posts perform most effectively. You can use Facebook posting tools (such as AutoFan) to prepare your content and schedule posts at the exact desired time.
AutoFan is a useful tool that helps you manage content and schedule automatic posts on social media platforms like Facebook (on Pages, Groups, and Profiles). It saves time (more than 2 hours per day) and effort (no need to worry about being distracted by posting), fully automating the process so you can schedule marketing content anytime, anywhere. It can be said that this is a great tool for promoting and building a brand on Facebook.
Here are some tips to help increase the effectiveness of your posts:
- Post content that is currently of interest to your community. It’s even better if it’s exclusive content that only you have and no one else has posted.
- Avoid posting the same content too many times, as this will be seen as spam and will not be prioritized in showing up for potential customers.
- Remember, timing is not everything. If the timing is right but the content does not resonate with users, it’s meaningless and a failure in your social media marketing campaign.
11. Using the keyword “Congrats” effectively
Did you know that writing posts on Facebook also requires the right keywords? According to our knowledge, the word “Congrats” is considered a golden keyword that Facebook prioritizes in showing content to users. You can insert this keyword anywhere in your post or even in the comments.
By applying this, you can proactively create content that contains the keyword or ask friends to comment with “Congrats.” As a result, this post will stay on their news feed longer.
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12. Always update discount programs
According to social media studies, 42% of users like a fanpage just to receive discount vouchers or participate in promotions.
Another study shows that coupon discount campaigns receive the highest engagement rate, followed by giveaways and sweepstakes. So why not regularly update your discount programs?
13. Don’t post YouTube videos
As mentioned earlier, you’ve likely seen that video posts generally receive more shares than other types of posts. But videos are also divided into two common types:
- Videos shared from YouTube
- Videos directly uploaded to Facebook
Do you think there’s no big difference between them? BuzzSumo will show you the opposite with the chart below:
While videos shared from YouTube only receive an average of 149.75 interactions, the number for videos directly uploaded to Facebook reaches 951.48, more than 9 times higher.
If you doubt that the sample size used for the survey is too small to be objective, feel free to scroll up and check again. BuzzSumo researched over 1 billion posts and came to this result, including 53 million video posts linked from YouTube and 25 million posts with videos uploaded directly.
BuzzSumo didn’t provide a clear analysis for this situation, but we can understand that YouTube is also a video social network. Users will follow your link to interact on YouTube rather than staying on the Facebook post. Therefore, it’s best to directly upload videos to your Fanpage.
14. Hashtags aren’t as effective as you think
Have you been advised to use hashtags in your Facebook posts? These are the connected phrases with a # in front, such as #software.
Hashtags have proven their power on social networks like Instagram, Twitter, etc., in driving high engagement. But on Facebook, this might not be the case. Let’s look at the data below from BuzzSumo.
It’s easy to see that posts without hashtags receive 34% more interactions than posts with hashtags. The reason could be that Facebook users are not familiar with this feature, or the hashtag you’ve chosen doesn’t match the topic of the post, or it’s just too popular.
Anyway, using hashtags is not as effective as you might think, so reconsider before using them. Hashtags may not always be the best option.
15. Consideration when choosing KOLs
Choosing the right person for reviews is also one of the factors that decide whether a sales post or viral video/content will receive high support and trust from consumers. This is also a dilemma for many brands because choosing a KOL (Key Opinion Leader) involves many contradictions:
- Businesses tend to choose KOLs based on their popularity rather than their ability to influence the brand/product.
- KOLs don’t only represent one brand, but many.
- Celebrities such as singers, actors, etc., are often chosen by brands, but in reality, they are experts in music or acting, not in the field they are promoting.
Therefore, if you decide to work with KOLs, you should base your selection on two factors: First, their influence within the industry, and second, their knowledge about the product/service. For example, beauty brands often collaborate with beauty bloggers to promote their products.
To achieve high sales effectiveness on Facebook, sellers also need to pay attention to tools that help increase revenue, with a variety of features such as:
- Hiding comments containing sensitive information/contents
- Automatically responding to comments/inboxes
- Creating orders while chatting with customers
- Accurate stock checking
- Automatically calculating shipping costs, COD fees
- Closing sales during live streams
- Managing conversations by smart tags
- …
In addition to the useful features above, Facebook sales software also helps sellers manage inventory, orders, customers, and revenue in detail and accurately
The article above has provided you with some effective methods for posting sales content on Facebook. I hope you will find the approaches that work best for you, helping you create successful posts on Facebook and attract more customers to your store.
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