10 Free & Paid Ways to Effectively Increase TikTok Likes in 2025

If on Facebook, users express their appreciation for content through likes, then on TikTok, this is shown by hitting the heart button on a video. A TikTok video with many hearts (likes) brings significant value to the uploader. That’s why increasing TikTok likes is always a concern for users of this social media platform.

In the following article, we will share natural ways to increase TikTok likes, along with some tips to boost likes faster. Let’s explore!

1. What Are TikTok Likes? Why Should You Increase Them?

TikTok likes (hearts) represent a user’s interest and appreciation for a video on the platform. Viewers can like a video by double-tapping the screen or pressing the heart button on the right side of the video. TikTok likes are a key metric in evaluating the attractiveness of a video.

The more engaging the content, the more TikTok likes it will receive. Gaining more likes not only helps increase user engagement but also enhances your TikTok account’s visibility and credibility.

Why Should You Increase TikTok Likes?

As mentioned above, a video receiving many likes on TikTok not only reflects its popularity but also provides various benefits to the uploader. If you’re running a business on this platform, here are some key reasons why increasing TikTok likes is essential:

• Helps Videos Trend More Easily: Trending videos are those that attract significant attention and appreciation. If your video doesn’t receive many likes, it indicates that the content may not be engaging enough. To reach a wider audience, increasing TikTok likes is crucial.
• Boosts Brand Awareness: If you are selling products and want to build a brand on TikTok, having a high number of likes will be a great advantage. Videos with many views and likes ensure that more customers will remember your brand.
• Enhances TikTok Channel Credibility: For a TikTok channel, especially a business account, building trust with viewers is crucial. A channel with consistently high engagement appears more reliable and credible than one with fluctuating or low likes.
• Attracts More New Views: A video with a stable number of views and likes is engaging content that is more likely to trend. This helps attract a significant number of new followers.

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2. 7 Free Ways to Increase TikTok Likes

Create Trendy Videos

The fastest way to get more likes on your videos is to create content that follows trending topics. You can film videos based on trending challenges suggested by TikTok or even create your own trends. Such videos are more likely to receive a high number of likes since they feature engaging content that captures the attention of many users.

Share Your Videos on Other Social Media Platforms

Similar to methods used to increase TikTok followers, sharing your TikTok videos on other social media platforms can significantly boost the number of likes you receive. If you are running a business and already have an established presence on other social media networks, this strategy can rapidly increase both your TikTok followers and likes.

Encourage Viewers to Like Your Videos

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Some users tend to scroll through TikTok videos without remembering to hit the like button. That’s why many content creators use various strategies to remind viewers to show their support by liking their videos.

Here are some effective ways to encourage users to like your TikTok videos:

• Add eye-catching icons near the like button to draw attention and increase engagement.
• Include a short clip with a voice-over or text at the end of the video, asking viewers to like the content.
• Pin a comment below the video reminding viewers to tap the like button.

Use Hashtags on TikTok

Using hashtags on TikTok can help increase likes by making your videos more discoverable through keyword searches.

For example: If users are interested in “sunscreen,” they might search for the hashtag #sunscreen. If your video includes this hashtag, it will appear in search results, increasing the chances of people clicking on and engaging with your content.

How to Add Hashtags to a TikTok Video

• Step 1: Open the TikTok app and go to the search bar.
  Step 2: Type in the hashtag you want to use and select the relevant search results. When uploading your video, simply add the hashtag by placing the ‘#’ symbol before the keyword (e.g., #viraltiktok).

Maximizing Video Views

Video views and TikTok likes are closely related. The higher the views, the more likely your video will receive likes. You should focus on increasing your TikTok video views, as this will simultaneously boost both views and likes.

Some popular methods to increase TikTok views include running TikTok ads, purchasing views, and creating high-quality videos.

Read more: Top 3 Best Websites to Increase TikTok Views in 2025

Increasing TikTok Followers

Growing your follower count not only makes your account more popular and credible but also helps increase TikTok likes on your videos. Your followers are usually people who enjoy your content and will frequently like your videos to support you. Additionally, this engagement is not limited to just one video but can spread across multiple videos. Therefore, increasing TikTok followers is a smart strategy to gain more likes.

Read more: Top 9 Free & Paid TikTok Follower Boosting Apps in 2025

3. 3 Paid Ways to Increase TikTok Likes

While the free methods above are easy to implement, they often take time to show significant results, especially for sellers using TikTok for business. Here are some paid strategies that can help you achieve a high number of likes in a shorter time.

Running TikTok Ads

The first method is running TikTok Ads. There are four main types of ads on TikTok, but if your goal is to increase likes, the best option is In-Feed Video Ads. These ads function similarly to Instagram Story ads and direct viewers to your TikTok channel via a clickable link.

Read more: How to Run Effective and Cost-Efficient TikTok Ads

Using TikTok Like-Boosting Software

Besides free methods, many sellers turn to software that helps increase TikTok likes. These tools save time and provide a quick boost in likes. However, using them comes with risks, such as potential data privacy issues.

Here are some of the most trusted TikTok like-boosting tools:

• Free TikTok
• Read Likes
• Tokupgrade
• Toksocial
• Social Viral
• Media Mister

Buying TikTok Likes

Finally, purchasing TikTok likes is another method used by many sellers to increase engagement. This approach involves paying third-party services to provide likes and followers for your TikTok account or videos. Among all the TikTok like-boosting strategies, buying likes is the fastest way to achieve results. However, for maximum effectiveness, it’s important to choose reliable providers.

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The above are both organic and paid strategies to help you increase TikTok likes efficiently. You may also consider boosting your TikTok followers to further enhance your marketing efforts and sales performance on TikTok.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.