10 Benefits That Facebook Ads Bring to Your Business

Facebook is currently one of the largest social media platforms in the world, with a total of 2.7 billion active users. This makes Facebook one of the top advertising channels for all industries today. Facebook accounts for 20% of the global digital advertising market and ranks just behind Google, making it an incredibly effective advertising channel that cannot be overlooked in today’s Internet age.

Especially in the current pandemic, using online advertising channels has become a top priority for many companies. Facebook offers a full range of products and highly effective advertising channels to meet the needs of increasing sales and enhancing brand awareness for your business.

Before engaging in advertising on this excellent platform, it’s essential to know the core benefits of Facebook Ads so you can maximize the advantages it offers and contribute to building a stronger business in this 4.0 technology era.

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Benefits of Facebook Advertising

1. Reach a Large Potential Customer Base

As mentioned earlier, Facebook is currently the largest social media channel globally, with over 2.7 billion active users on its platform. This means it is a hub for numerous potential customer groups for you to tap into. Vietnam is among the top Asian countries with the fastest internet growth and ranks seventh in the world in terms of total Facebook users. Recently, Facebook has been planning to expand significantly in the Vietnamese market, especially in rural areas, recognizing the rapid growth in these regions.

This shows that Vietnam is a flourishing market for Facebook, and it indicates that the Facebook Ads advertising market in Vietnam will become more vibrant in the near future.

2. Quickly Spread Your Message

Theoretically, you can easily disseminate your message to friends and potential customers with just one post. However, in reality, Facebook uses a special algorithm to limit the number of people who see your posts. For example, if you have 1,000 followers on your Fanpage, only about 5-10% of them may see your post. This number can vary depending on the post’s quality and the interactions it receives.

So, how can you avoid being limited in reach while speeding up your potential customer acquisition? The answer is that you must run Facebook ads. By doing so, you can reach a large number of potential customers without encountering any limitations, provided you have a sufficient advertising budget and comply with Facebook’s community standards.

Especially, Facebook ads spread rapidly; within hours, you can reach thousands and even hundreds of thousands of users with just a few setup steps. This is an incredibly powerful tool that Facebook Ads offers you.

3. Facebook Offers All the Advertising Solutions You Need

Are you looking to increase brand awareness? Do you want to boost online sales? Would you like more foot traffic to your store? Do you want more likes and follows on your Fanpage? Do you wish to increase traffic to your website? Or perhaps you want to close more sales through inbox messages and hotline calls? Facebook Ads can help you achieve all your goals with a wide range of targeting options to optimize your campaigns. You can take control of the game and achieve your desired outcomes from Facebook advertising by clearly defining your objectives. Once you’ve selected your advertising goal, the rest is up to Facebook’s AI, which will work to achieve the targets you’ve set for your campaign.

4. Diverse and Attractive Ad Formats

Facebook Ads maximizes support for advertisers with eye-catching ad formats that attract potential customers, such as carousel ads, single image/video ads, and collection ads (instant experience). With these ad formats, you can easily create visual content, videos, or product collections in various styles.

5. Extremely Detailed Audience Targeting

With its overwhelming number of users, Facebook can fully and accurately leverage user information and categorize it into different audience groups based on demographics, interests, and behaviors. This allows advertisers to use this information to target their ads effectively (note that Facebook only provides targeting options for advertisers to easily reach the desired potential customer segment, not to sell your personal information like emails or phone numbers).

It can be said that Facebook Ads is one of the channels with the most detailed targeting capabilities in the digital marketing advertising market today, offering a comprehensive range of targeting parameters, including:

• Location
• Age
• Gender
• Language
• Interests
• Behaviors
• Education
• Marital status
• Job title

Thanks to this, you can control which factors you want your potential customers to have, ensuring your ads are shown to the right people at the right time.

6. Powerful Remarketing Capabilities

If you are involved in online marketing, you surely cannot overlook the term “remarketing.” Fortunately, Facebook Ads strongly supports advertisers in remarketing by creating custom audience groups you want to target again:

• Customers who have interacted with any posts on your fan page.
• Customers who have messaged your fan page.
• Customers who have visited your fan page.
• Customers who have accessed your website.
• Customers who have participated in special events on your website.
• Upload your own customer file.
• Customers who have installed your app.
• Customers who have responded to events you organized on Facebook.
• Customers who left information through lead generation forms.

Additionally, there are many other types of custom audience groups that you can create to conduct more effective remarketing without missing important customers.

7. Easily Find Similar Potential Customers to Your Existing Customers

If you have information on over 1,000 customers who have used your products/services, you can ask Facebook to find additional potential customers similar or closely related to your existing customer list. This will help you quickly acquire a higher quality list of new potential customers for targeted advertising instead of spending time researching the commonalities of thousands of existing customers.

8. Accurate and Detailed Measurement Capabilities

Unlike traditional advertising channels and some other online advertising channels that are not fully developed, Facebook has the capability to measure advertising campaigns with remarkable accuracy and detail. You can know the amount you have spent on each campaign, each ad, the results you have obtained, and the cost per result. You can even determine how much revenue your campaign has generated and the ROAS (Return On Ad Spend).

With such detailed reporting, you can easily assess the effectiveness of your Facebook Ads campaign for your business, allowing you to make informed decisions about whether your ads are performing well, if they need optimization, or if you should continue boosting your ads or pause to adjust your advertising message.

9. One of the Channels with the Best ROAS

Marketers and business owners may wonder, “Are Facebook ads really effective?” The answer is definitely yes.

A 2020 KPI report by Wolfgang Digital states that Facebook’s user feed ads are the best-performing ads for e-commerce. Additionally, according to Statista, 41% of surveyed marketers confirmed that Facebook provides them with the best ROAS, making it one of the top effective digital marketing channels.

10. Diverse Ad Display Channels

Facebook Ads is not only a platform for setting up advertising campaigns on Facebook but also allows you to run ads on other platforms owned by Facebook, such as Instagram, Messenger, WhatsApp, and many partner websites across the Internet. This increases your opportunities to reach more potential customers and enhance your brand visibility on the Internet.

Above are 10 benefits shared by Buybm365. If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.